Nando's Ramadan

Brief:
Ensure Arabs love Nando's as much as Westerners do

Insight:
Ramadan is not just a holy month, it's a period of festivity

Solution:
Rely on humour in an otherwise wallpaper and serious season

Results:
The most downloaded Middle-East commercial (at the time) - Gold Epica 2006, Gold Lynx 2007, Bronze Loerie 2007.