• Abu Dhabi TV Barclays Premier League

    Brief:
    Launch the EPL in less than 3 months, while competing for attention with the 2010 FIFA World Cup

    Insight:
    Convincing the fans will be easy

    Solution:
    Build the passion for those sitting on the fence by relying on fans (through Facebook) to spread their contagious passion for the beautiful (English) game

    Results:
    Despite the FIFA World Cup …
    170,000 Facebook fans (largest sports group in the Middle East) and ...
    20% more decoders sold by launch date.