The rate at which digital marketing or online advertising has evolved today is exponential. At Tonic, we understand the necessity of acknowledging the ever-changing digital landscape. For us, digital isn’t just an after-thought; we believe in digital integration in everything we do and it cuts across all disciplines and departments at Tonic. From content marketing to Search engine optimization (SEO) and Conversion Rate Optimisation (CRO), we deliver everything within the digital marketing scope that can raise awareness for your brand, increase consideration, drive sales and boost advocacy. But enough about us. What does this mean for your brand?
First, digital marketing means increased exposure for you, more than ever before. With the media consumption primarily shifting to the device in everyone’s pocket, we can now reach the right consumers, at the right time and with the right message., We deliver a complete digital ecosystem solution, put together to answer your specific brief. This means that brands can now avoid any media wastage, and can dynamically connect with customers, based on their specific micro-moments.
We start the process by defining the client objectives and setting the digital measurement plan. We look at the client’s existing data and device a plan to reach the desired KPIs with the target audience. We look at audience behavior, how they interact with our client’s competition and where they are most receptive to convert. We develop creative and messaging that connects with the audience and keeps them engaged, and when that does not resonate, we revise the creative to better connect. The advantage of digital marketing (and an agile, performance-driven team) means that we can consistently optimize campaigns based on our data findings.
We also put great emphasis on training and development of all our staff, and are certified Google Partner’s, giving us benefits like market insights and partner support. We are also Facebook, Instagram, and Twitter certified. This level of training means we make sure to pass on our access to insights to our clients across all major and emerging platforms and trends.
Our commitment to driving measurable results mean we deliver omni-channel solution- oriented plans for digital marketing that help solve a client’s challenge. Our team of experts work with an unwavering focus on increasing traffic, engagement, conversions and building brand loyalty online (and offline).
Our experts know that to achieve a strong ROI, you need a digital marketing strategy, and they give you just that. By thoroughly delving into your business, they meticulously understand your brand, your industry, and your competition. They then use this understanding to tailor-make recommendations that will deliver successful digital growth.
We have delivered (and over-achieved) KPIs for brands like Rove hotels, for whom we have been responsible for performance marketing since their inception. We have been proud of the success of the brand, and proud to be partially responsible for it. We have also worked with brands like Asus, that allow us to test new media innovations, like the tilting Canvas Ad for the new Zenbook series, for which we saw increased engagement and interactions online. We have delivered highly engaging and emotional online content for Audi, with Audi challenges Arabia, that continues to be shared with audiences globally as a benchmark for automotive communication that instead of talking about engineering, focuses on an emotional connection.