Tonic Branding agency in Dubai, UAE

From small start-ups to global mobile networks and everything in between, we are a branding agency in Dubai that has helped shape many of Dubai’s best loved brands.

Founded in 2008, Tonic Branding is as independent today, as the day it was formed. Working with prominent government entities and smaller entrepreneurial ventures, our experience has taken us to Saudi Arabia, Kuwait, Nigeria, Kenya, Burundi and even Afghanistan – where we continue to help define Roshan, the nation’s leading telecoms provider.

We believe in the power of creative thinking, working closely with you to define, write and interpret the story that lies at the heart of your brand. Our power is in developing strategies aimed at creating, growing and transforming businesses; our strength in bringing those brands to life through experiences that connect and resonate with your various audiences.

Our branding team works with you to understand your marketing objectives and marketing strategy. We then study the environment and the market – first gaining a deep understanding of your audience – what it is they’re looking for, the brands they identify with and the problems you can solve for them. A thorough audit gives us clear insights into how the competition behaves and what they stand for, what spaces they occupy and where you can best stand out.

We create brands that are considered and relevant – brands designed for today’s world. Strategic insight leads to identity creation and naming development. A carefully crafted identity then engages your audience through well-designed logos, messaging, graphic design, marketing, advertising, web and digital.

We design everything from brand identities to printed publications, books, events, retail spaces, packaging, direct marketing tools and signage systems. We name companies, divisions and product lines, writing complex messaging systems based on your unique needs.

We are a branding agency that believes that true change comes from within. Working with you and your marketing team, we provide the tools to educate and empower staff, defining your internal culture.

The relationships with our clients remain intimate and long-term. Our belief is as it always has been: that great brands are built through passion, partnerships and personal commitment. Get in touch today to learn more about our services and how we can work together.


  • Research
  • Strategy
  • Brand Architecture
  • Naming
  • Identity Creation
  • Rebranding
  • Environmental Branding
  • Graphic Design
  • Signage and Wayfinding
  • Packaging
  • Engagement & Training
  • Branded Video
  • Content Development
  • Sonic Branding
  • Event Branding
  • Brand Health Checks
  • Production Management
  • Packaging Design
  • Product Design