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    Walaa El AminMedia Planning Buying Director AKA Spaceman

    walaa@tonicinternational.com

    Prior to his role at Tonic, Walaa spend six years in the media industry conceptualizing and executing creative marketing plans and strategies. He has in-depth experience in researching data and analyzing demographic studies in order to design customized media strategies to boost his clients’ brand recognition and optimize marketing budget Return-On-Investments.
    His thirst to learn more led him to pursue his Masters in Marketing Communication from Middlesex University in Dubai, which he completed while working fulltime. Walaa also spends his free time exploring his geeky side by discovering the latest gadgets and their potential media touch point applications.

    walaa@tonicinternational.com