Usman is from Lahore, Pakistan. He got his MBA in Marketing from the University of Punjab. Even before graduating he already started his career with a local media house. After graduating, he joined JWT. Later on, he became a client at Warid Telecom. During his four years with them, he travelled half the world – and decided to move abroad, and made Tonic Media his second home.
When he’s not taking care of his wife and 3-year old daughter, he hikes. He has already trekked most of the major peaks of Pakistan. His most memorable experience was the Majestic Nanga Parbat (The Killer Mountain).