Samira was born and raised in Paris, with a family background originally from Algeria. She has been living in Dubai since 2010. Starting her career in logistics, she soon realised this field wasn’t meant for her. She then switched to advertising and worked within the digital department of a publishing house for almost 3 years. Willing to take her digital knowledge further, Samira has joined the digital team at Tonic, overseeing all web services including; websites, blogs, content marketing, digital creative, analytics)
She is an avid traveler, where any UAE national holiday is a good opportunity for a new discovery!