Nouran is an eclectic Dubaïan girl, and an aspiring nomad with a very questionable hybrid of German/Egyptian blood. Big foodie, with big dreams, and a busy schedule; yet she makes it her business to be as multifaceted as possible.
As a recent graduate she joined Tonic Media and has worked with a plethora of local and global clients covering FMCG, hospitality, B2B, technology, entertainment to name a few sectors.
She has joined Tonic’s family with the passion for everything digital and the thirst to nourish her knowledge and expertise. She loves everything related to digital media, and she believes digital media isn’t just about what receives the most clicks, but also what peaks the interest of the target audience, and what boosts the brand and ad recall.
In doing so, she pays close attention to the dynamic changes in the market, builds and executes digital media strategies to address such changes while maintaining the integrity of the brand image in the online space.