Graduated with a B.A. in English Literature and a diploma in French Literature, Khaled started his career in journalism as an editor. He found his true calling in advertising when he moved to Dubai in 1997. For the past 20 years, he worked on some of UAE’s flagship brands, and a vast number of regional and international brands.
Khaled is an award-winning creative with a deep understanding of the MENA culture and markets. His passion is Arabic copywriting, which he pursues daily while skilfully wearing different hats managing Tonic’s operation. His goal for the agency? To become the most creative agency in the MENA region and one of the top 20 independent agency networks worldwide.
Outside of work, Khaled is a devoted family man who loves to meditate, read and barbecue.