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    Smart brands, fearless ads

    Welcome to Tonic International, a marketing communication group obsessed with effective communication.

    Known as the group that revolutionised the communication landscape in the Middle East, we think like a branding consultant and act like a fearless advertising agency.

    Now also refreshing Asia and Africa.











  • We think and plan like a smart branding agency and we create like a fearless award-winning advertising agency.

    We add real value when we build new brands, or take them to new directions through branding, design, advertising, research, digital and media and when we work with clients who are as passionate as we are about building brands people love to love.


    Brand and strategic planning; B2B and B2C creative advertising; Digital communication; Branding and design; Media planning and buying; Retail activation and promotions; Broadcast, print, digital and experiential production

  • We started in 2004 looking for a better way to deliver communication vehicles focused on improving our clients' bottom line.

    Today, Tonic International is made of seven companies in Dubai, Abu Dhabi, Cape Town, Singapore, and Cairo.


    We offer complete communication solutions in a neutral environment. Our team of multidisciplinary professionals works together and adds value at every communication touch point.


    Our mission remains to "develop the most effective communication vehicles for clients who want to engage in our collaborative approach".


    We work together as a very passionate family and we re-invent ourselves to better answer any challenge.
    Always keeping a neutral hat on and having fun doing it

  • Tonic Communications still develops award-winning advertising.


    Tonic Media founded in 2005 manages our media research, planning and buying.


    Tonic Branding founded in 2008 has brought a real branding expertise spanning way beyond corporate identity.


    While Tonic Retail, since 2010, specialises in consumer promotions, retail activities, packaging, and everything needed to transform shoppers into buyers.


    Our offices in Cairo, Cape Town and Singapore not only allow us to better manage Africa and East Asia, they complement the Dubai offering.

    They provide a privileged access to local talent, ethnographic research,  and our digital team.